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How the RECON Method came to be.

The way we gather information and make buying decisions is constantly changing. The problem is that sales training isn’t! The same sales training you get today is what was taught 50 years ago. It’s stale, boring, and continues to produce less results year after year.

The old way of flipping through a rolodex and making your quota of 200 dials per day just doesn’t cut it now. Heck, it didn’t cut it then. I knew there needed to be a change.

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I knew there had to be a better way....

I began experimenting with how I can create a better sales process while using technology and working to develop relationships.

I was no longer dialing for quantity. I was calling to meet people and solve their problems. It started to matter.

I realized this years ago when I was in your shoes. I was going through formal sales training both online and in person when I was in inside and outside sales roles. My eyes would glaze over as a I sat watching a guy in a suit tell me I should never accept objections and how “coffee is for closers” (movie reference for you movie buffs). What’s even worse is that after the training was done, about a week later I had lost the motivation, and nothing was sticking long term.

I needed a better way.

I had no blueprint, no scripts, no idea what to do. I crafted the process over many years and now teach these very methods and techniques to clients and it’s the same way my marketing company gets business as well.

The shift was when I realized that I need to play the right game with the right people.

But when I say “GAME”

I don’t mean I was trying to win or deceive them. Instead, I was prospecting and looking for leads and businesses I knew we could help. I was created and crafting my content and message to THEM and working to help them solve their problems before I asked for a single dime. I was creating intuitive and in depth marketing and sales funnels that were building on those relationships and creating new ones while I slept.

The deals started rolling in and I was actually having to ask for the sale much less. The deals closed themselves. I knew who was hot, who was cold, who I needed to talk to and when. I knew what they were doing, if they were interested and I had the right information in front of me at the right time.

The rest is history and the Recon Method™ was created.

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